Website Design & Development Discovery

SECTION 01 / 08

PROJECT
FOUNDATION

Tell us about your business and what you're looking to achieve

Company Name *

Current Website URL

If you have an existing site, we'd love to see it

Primary Contact Name *

Email Address *

Primary Business Goals *

What are the 2-3 main objectives this website needs to accomplish?

The Elevator Pitch *

In 2-3 sentences, describe what your company does and what makes you different

SECTION 02 / 08

BRAND
ESSENCE

Help us understand your brand personality and positioning

Brand Personality Keywords

List 3-5 adjectives that describe your brand

Brand Tone: Playful ↔ Serious

Very Playful Balanced Very Serious

Balanced

Positioning: Traditional ↔ Cutting Edge

Traditional Modern Cutting Edge

Modern

Visual Style: Minimalist ↔ Maximalist

Minimalist Moderate Maximalist

Moderate

SECTION 03 / 08

TYPOGRAPHY &
VISUAL PALETTE

Visual identity and accessibility considerations

Preferred Font Styles

Serif (Classic) Sans-Serif (Modern) Monospace (Technical) Display (Bold)

Color Mood & Preferences

Describe your ideal color palette

Accessibility Requirements

WCAG 2.1 Level AA WCAG 2.1 Level AAA Screen Reader Optimized Keyboard Navigation

SECTION 04 / 08

LAYOUT &
USER FLOW

Structure and navigation preferences

Site Structure Preference *

Single-Page

All content on one scrolling page

Multi-Page

Traditional navigation structure

Hybrid

Landing page + key sections

Must-Have Sections

About / Team Services Portfolio Blog Testimonials Contact FAQ Pricing

Navigation Style *

Top Nav Bar

Traditional horizontal menu

Hamburger Menu

Collapsible side menu

Fixed/Sticky

Always visible on scroll

SECTION 05 / 08

IMAGERY &
CONTENT

Visual assets and content strategy

Preferred Visual Styles

Custom Photography Stock Photos 3D Renders Illustrations Abstract/Geometric Video Content

Content Readiness

Content & Messaging Notes

Any specific messaging, tone of voice requirements, or content guidelines?

SECTION 06 / 08

FUNCTIONAL
REQUIREMENTS

Technical features and integrations

Required Features

E-Commerce CMS Booking System Membership Area Multilingual Advanced Search

API & Integrations

CRM Integration Email Marketing Payment Gateway Social Media Calendar/Scheduling Live Chat

SEO Priorities

Local SEO Technical SEO Page Speed Schema Markup

Custom Features

Any unique functionality not listed above?

SECTION 07 / 08

COMPETITIVE
BENCHMARKING

Understanding your competitive landscape

Direct Competitors

List 2-3 competitor websites (URLs). What do they do well? What do they miss?

Inspiration Websites

Share 2-3 websites you admire (any industry). What specifically appeals to you?

What to Avoid

SECTION 08 / 08

PROJECT
LOGISTICS

Timeline, budget, and technical requirements

Ideal Launch Timeline *

Project Budget Range *

Hosting Preference

Technical Constraints

Any specific requirements? (WordPress, legacy database, compliance needs)

Project Team & Decision Makers

Who will be involved? Who are the key decision makers?

Anything Else?

WEBSITE
DISCOVERY

DISCOVERY
COMPLETE.

PROJECT
FOUNDATION

BRAND
ESSENCE

TYPOGRAPHY &
VISUAL PALETTE

LAYOUT &
USER FLOW

IMAGERY &
CONTENT

FUNCTIONAL
REQUIREMENTS

COMPETITIVE
BENCHMARKING

PROJECT
LOGISTICS

WEBSITEDISCOVERY

DISCOVERYCOMPLETE.

PROJECTFOUNDATION

BRANDESSENCE

TYPOGRAPHY &VISUAL PALETTE

LAYOUT &USER FLOW

IMAGERY &CONTENT

FUNCTIONALREQUIREMENTS

COMPETITIVEBENCHMARKING

PROJECTLOGISTICS

WEBSITE
DISCOVERY

DISCOVERY
COMPLETE.

PROJECT
FOUNDATION

BRAND
ESSENCE

TYPOGRAPHY &
VISUAL PALETTE

LAYOUT &
USER FLOW

IMAGERY &
CONTENT

FUNCTIONAL
REQUIREMENTS

COMPETITIVE
BENCHMARKING

PROJECT
LOGISTICS